For many years, the business world has been in a state of constant change. Today, many businesses – online and offline – have become both community-minded and driven with global ambitions. There are, then, some very interesting trends beginning to form in the business world
that will impact on 2019 and the years to come. What, then, are some of the most pertinent business trends that you can expect to see come to life in 2019 and the years to come?
Businesses must tailor everything to the customer
In the past, a business could get by with a broader message that targeted a small percentage of everyone. Now, trends show that businesses are being far more effective with their personalisation of their branding. Consumers want to get a more personal experience, with everything geo-targeted coupons to recommendations based on their previous product and
The days of trying to find something for everyone are over. Now, a business is expected to find
the exact solution for their ideal client.
You need to be much more responsible moving forward
While beforehand it was easy to look the other way at the ethics of businesses we use, today people are far more conscious about that. Social responsibility in marketing the right message has become a major trend in business today.
Expect businesses who stand behind noble cause – local, national and global – to be rewarded with more business. Those who are seen to be non-committal for forming better local communities, though, are likely to feel the difference in their overall earning potential.
The days of data control are over
First off, expect people to become far more vocal about the way that their data is being used. Encouraged by the General Data Protection Regulation brought in across the European Union, many businesses are being encouraged by their users to be far more transparent with how their
data is being used. Expect that to continue into 2019 and the years to come.
Community driven finance is back Another interesting change is that, with trust in global financial industries arguably lower than ever, people are going back to their local communities for aid. Alternative forms of funding and lending will continue to change, with people far more likely to return to non-bank lending such as small business loans from community groups, as well as a much more personal stake in the success of the business.