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What is digitisation of your business?

By November 19, 2018December 12th, 2018Branding
WSM digitisation

The digitisation of business is either a generational opportunity embraced by businesses with a growth mindset or something else to fear in the seemingly endless changes to modern business.

Digitisation effectively means finding apps or using computer processes to complete a business need.

It does away, or at least reduces, manual processes, form filling and paperwork and in doing so measures things in your business that you can then optimise. Optimise often enough, and you can then develop insights to make better business decisions, reduce your work load, or meet growing customer demands.

Do it to enough areas of the business and you have digital connectivity, resulting in more efficient, faster growing and hopefully, more profitable businesses.

For businesses embracing the changes, rewards are already showing.

These businesses often have growth mindset that sees them embrace opportunity.

They use a combination of high speed internet driven by the NBN, connected business apps that allow business owners to work less, grow faster, and work differently

For those not embracing the change it is a combination of education, awareness, fear of change and finding a return on investment, whilst meeting ever growing demands of running a business that are holding them back. Often, these businesses do not have access to the NBN.

Business are growing faster with connected business apps

Only 20% of nano businesses use business apps but this rises to 44% as a business grows it’s revenue. This is partly due to the lower amount of admin in smaller businesses, but the message is clear, business apps are a key to growth.

It doesn’t matter what revenue a business is making, business app using business outgrow those not using them. For businesses turning over between $100k and $500k the revenue growth rate is a staggering 86% higher.

Digitisation is more than just saving time, it changes how business works

A typical business with employees has 50-70 tasks to service their customers (core activities) or run their back office (support activities).

63% of business apps used are for core activities. This represents a fundamental change in the way services are delivered and shows a use for business apps beyond merely finding ways to save time.

With this approach to innovation it is not surprising that these businesses grow faster than those not using business apps.

Mental Health Benefit

For many businesses, support activities like accounting, HR and general management is completed outside work hours. Often leading to extra hours worked and less holidays taken. Perhaps the greatest benefit of connected business apps is not faster growth, but the ability for business owners to replace this time with activities that support their mental health.

Australian opportunity

Australia is regularly spoken about as an early adopter of business applications but the pace of change is likely to slow down. This is mostly due to the real barriers businesses face when choosing these solutions. Issues of awareness, trust and digital skills are holding people back but perhaps the greatest reason for businesses to not embrace this opportunity is the fear of change.

The Xero Small Business Insights report has proven the upside of digitisation. It not only creates awareness to the to the benefits of solving business problems with digital solutions, but helps businesses welcome digital change rather than resist it.

Working Spaces MossVale is the perfect location for any size business looking for the Australian opportunity. Contact us today.


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